MBWA
MBWA.
Management by walking around.
I can’t remember a time when it wasn’t mentioned as an imperative for effectiveness of any business leader.
But is it important today?
In this age of ubiquitous communications – video, voice conferencing, texting, chat rooms, instant messaging – is it still important to MBWA?
Back in 1999, I led my team of 20 people in 8 countries using instant messaging.
Back in 2001-2003, I sold innovative technology 7×24 (at least it seemed that way) using conference calls, emails, and instant messaging (and lots of meetings at Starbucks).
Back in 2003-2005, I led a team of hundreds of people by meeting frequently at corporate with everyone, visiting as many sites as possible, but communicating with most folks through email or phone calls.
From 2006 till now, as I’ve focused in roles that are closer to business development than company leadership, I can tell you first hand that face to face, walking around, traveling to remote sites, and shaking hands with as many people as possible is the only way to establish trust, create memorable relationships, and deliver against the real promise of any specific mission objective.
MBWA is alive and well.
MBWA is still an extremely important imperative for any effective executive.
MBWA applies to both those in the offices immediately surrounding you and all over your building as well as the most remote person on your team.
Get out and walk around.
You’ll be amazed at the comments you hear!